SANG-LE TAIWAN TEA
頌鯉台灣嚴選茶
視覺設計 VISUAL DESIGN
一份來自文化深處的祝福
「頌鯉」，不只是送禮，更是一場文化的傳遞與真心的對話。
取自台灣閩南語「送禮」的諧音，融合中華文化的柔韻與錦鯉象徵的吉祥、富貴與健康，品牌名蘊藏著對人情往來的深刻理解。每一份「頌鯉」的禮盒，不僅是包裝精緻的禮品，更像是一首深情頌詩，把送禮人的心意溫柔地遞送至收禮人心坎上，讓真誠在日常中流轉，也讓禮物不只是一時的驚喜，而是一段記憶的延續。
SANG-LE is more than just gift-giving; it is the heartfelt dialogue of a living culture. Inspired by the Taiwanese Hokkien homophone for “giving gifts,” the name weaves together the elegance of Chinese heritage with the auspicious meanings of koi—symbolizing prosperity, health, and good fortune. Each SANG-LE gift box is not only a beautifully crafted present, but a poetic expression of sincerity. It delivers not just an item, but a message—tenderly carrying the giver’s intention into the heart of the receiver. In SANG-LE, gifts become more than a moment of surprise—they become enduring memories.
以茶頌鯉，以禮傳情
我們以茶與鯉魚為媒介，透過水墨畫風細膩描繪出自然、和諧的禮盒視覺，讓「頌鯉」不僅看得見誠意，也感受得到文化底蘊。茶代表了款待與沉靜，鯉象徵著流動與祝福，而兩者融合，成為品牌精神的最佳寫照。紅色主調為設計注入喜氣與溫度，承載的不只是禮物，更是人與人之間的關懷與情感連結。這份禮，是時間淬鍊的心意，是讓收禮人從視覺、觸感到心靈都能感受到的幸福。
Using tea and koi as the mediums of storytelling, SANG-LE’s packaging is illustrated in an elegant ink-wash style that captures the essence of nature and harmony. Tea symbolizes hospitality and tranquility, while the koi embodies movement and blessings. Together, they reflect the very soul of the brand. The dominant red palette adds warmth and festivity, transforming each gift into not just a token of kindness, but a meaningful connection between people. This is a gift shaped by time and intention—designed to touch not just the eye and the hand, but the heart.
一份來自文化深處的祝福
「頌鯉」，不只是送禮，更是一場文化的傳遞與真心的對話。
取自台灣閩南語「送禮」的諧音，融合中華文化的柔韻與錦鯉象徵的吉祥、富貴與健康，品牌名蘊藏著對人情往來的深刻理解。每一份「頌鯉」的禮盒，不僅是包裝精緻的禮品，更像是一首深情頌詩，把送禮人的心意溫柔地遞送至收禮人心坎上，讓真誠在日常中流轉，也讓禮物不只是一時的驚喜，而是一段記憶的延續。
SANG-LE is more than just gift-giving; it is the heartfelt dialogue of a living culture. Inspired by the Taiwanese Hokkien homophone for “giving gifts,” the name weaves together the elegance of Chinese heritage with the auspicious meanings of koi—symbolizing prosperity, health, and good fortune. Each SANG-LE gift box is not only a beautifully crafted present, but a poetic expression of sincerity. It delivers not just an item, but a message—tenderly carrying the giver’s intention into the heart of the receiver. In SANG-LE, gifts become more than a moment of surprise—they become enduring memories.
以茶頌鯉，以禮傳情
我們以茶與鯉魚為媒介，透過水墨畫風細膩描繪出自然、和諧的禮盒視覺，讓「頌鯉」不僅看得見誠意，也感受得到文化底蘊。茶代表了款待與沉靜，鯉象徵著流動與祝福，而兩者融合，成為品牌精神的最佳寫照。紅色主調為設計注入喜氣與溫度，承載的不只是禮物，更是人與人之間的關懷與情感連結。這份禮，是時間淬鍊的心意，是讓收禮人從視覺、觸感到心靈都能感受到的幸福。
Using tea and koi as the mediums of storytelling, SANG-LE’s packaging is illustrated in an elegant ink-wash style that captures the essence of nature and harmony. Tea symbolizes hospitality and tranquility, while the koi embodies movement and blessings. Together, they reflect the very soul of the brand. The dominant red palette adds warmth and festivity, transforming each gift into not just a token of kindness, but a meaningful connection between people. This is a gift shaped by time and intention—designed to touch not just the eye and the hand, but the heart.
