2025 Honey Egg Juice
品牌創研 BRAND 視覺設計 VISUAL DESIGN 平面攝影 PHOTOGRAPHY 動態廣告 FILM 社群行銷 SOCIAL MEDIA
穿越寶島的戀愛滋味：六〇年代復古美學與甘酸氣泡的重現
A Taste of Romance Across Formosa:
Reviving 1960s Nostalgia with Sweet-Tart Effervescence
「2025寶島蛋蜜汁」檔期主視覺，以六〇年代風靡台灣的經典飲品文化為靈感，重新詮釋爸媽年輕時代的戀愛記憶。畫面以濃郁酒紅、復古橙與金色為主色，融合老舞廳、電影海報與昔日飲品廣告的懷舊氛圍，兼具台灣復古情懷與摩登時尚感，帶領消費者回到以舞步傳遞心意、以一杯飲品表達誠意的浪漫年代。
前景以古典高腳杯盛裝的寶島蛋蜜汁作為視覺焦點，透過透亮柑橘色澤、綿密泡沫、冰塊與新鮮香吉士切片，呈現甘酸、滑順與微氣泡交織的清爽口感。華麗器皿呼應蛋蜜汁昔日作為高級飲品的印象，也讓經典滋味重新走入現代生活，成為兼具故事性與打卡吸引力的新世代飲品。
The key visual for the 2025 Honey Egg Juice campaign draws inspiration from Taiwan’s iconic beverage culture of the 1960s, reinterpreting the romantic memories of our parents’ youth. Rich burgundy, vintage orange, and gold evoke the atmosphere of old dance halls, classic film posters, and retro beverage advertisements. Blending Taiwanese nostalgia with modern sophistication, the visual transports consumers to an era when affection was expressed through dance and sincerity through a special drink.
In the foreground, the Honey Egg Juice is presented in an elegant vintage goblet. Its translucent citrus hue, velvety foam, ice cubes, and fresh Sunkist orange slice convey a refreshing combination of sweet-tart flavor, smooth texture, and light effervescence. The ornate glassware recalls the drink’s status as a premium indulgence while transforming this nostalgic classic into a new-generation beverage with strong storytelling and social-media appeal.
舞池裡的甘酸甜：爸媽的愛情年代與現代飲品語言的交織
Sweet-and-Tart Romance on the Dance Floor:
Where Our Parents’ Era of Love Meets the Language of Modern Beverages
畫面以一對相互依偎的男女建立情感主軸，透過近距離互動與復古舞會情境，重現爸媽談戀愛時不靠訊息，而是藉由一次邀舞與一杯飲品傳遞心意的年代。懷舊色調、細膩質感與戲劇性構圖，共同塑造昔日愛情電影海報般的浪漫氛圍，也讓「每一杯，都是一張回到爸媽戀愛時代的門票」成為視覺的情感核心。
八曜和茶重新演繹傳統蛋蜜汁，以新鮮現榨香吉士，結合綿密口感及清爽微氣泡，打造無蛋創新配方。畫面中的飲品不只是產品，更是兩人表達心意的信物，呼應當年點一杯蛋蜜汁，就像說出「我想牽你的手，跳到最後一首歌」。復古情境與現代飲品元素相互交織，重新喚醒台灣經典味覺記憶，也將「愛，不一定要有蛋，但一定要有誠意」轉化為新世代的浪漫告白。
A couple leaning closely together forms the emotional center of the visual. Their intimate interaction within a vintage dance-hall setting recreates an era when affection was conveyed not through messages, but through an invitation to dance and the gesture of sharing a special drink. Nostalgic tones, refined textures, and dramatic composition evoke a classic romance-film poster, making “Every cup is a ticket back to the days when our parents fell in love” the campaign’s emotional core.
Hachiyo reinterprets the traditional honey egg drink with freshly squeezed Sunkist oranges, combining a velvety texture with light, refreshing bubbles in an innovative egg-free formula. More than a product, the drink becomes a token of affection—echoing a time when ordering one was like saying, “I want to hold your hand and dance until the final song.” By combining retro romance with modern beverage culture, the campaign revives a classic Taiwanese flavor memory and transforms “Love does not necessarily need eggs, but it always needs sincerity” into a contemporary declaration of affection.
穿越寶島的戀愛滋味：六〇年代復古美學與甘酸氣泡的重現
A Taste of Romance Across Formosa:
Reviving 1960s Nostalgia with Sweet-Tart Effervescence
「2025寶島蛋蜜汁」檔期主視覺，以六〇年代風靡台灣的經典飲品文化為靈感，重新詮釋爸媽年輕時代的戀愛記憶。畫面以濃郁酒紅、復古橙與金色為主色，融合老舞廳、電影海報與昔日飲品廣告的懷舊氛圍，兼具台灣復古情懷與摩登時尚感，帶領消費者回到以舞步傳遞心意、以一杯飲品表達誠意的浪漫年代。
前景以古典高腳杯盛裝的寶島蛋蜜汁作為視覺焦點，透過透亮柑橘色澤、綿密泡沫、冰塊與新鮮香吉士切片，呈現甘酸、滑順與微氣泡交織的清爽口感。華麗器皿呼應蛋蜜汁昔日作為高級飲品的印象，也讓經典滋味重新走入現代生活，成為兼具故事性與打卡吸引力的新世代飲品。
The key visual for the 2025 Honey Egg Juice campaign draws inspiration from Taiwan’s iconic beverage culture of the 1960s, reinterpreting the romantic memories of our parents’ youth. Rich burgundy, vintage orange, and gold evoke the atmosphere of old dance halls, classic film posters, and retro beverage advertisements. Blending Taiwanese nostalgia with modern sophistication, the visual transports consumers to an era when affection was expressed through dance and sincerity through a special drink.
In the foreground, the Honey Egg Juice is presented in an elegant vintage goblet. Its translucent citrus hue, velvety foam, ice cubes, and fresh Sunkist orange slice convey a refreshing combination of sweet-tart flavor, smooth texture, and light effervescence. The ornate glassware recalls the drink’s status as a premium indulgence while transforming this nostalgic classic into a new-generation beverage with strong storytelling and social-media appeal.
舞池裡的甘酸甜：爸媽的愛情年代與現代飲品語言的交織
Sweet-and-Tart Romance on the Dance Floor:
Where Our Parents’ Era of Love Meets the Language of Modern Beverages
畫面以一對相互依偎的男女建立情感主軸，透過近距離互動與復古舞會情境，重現爸媽談戀愛時不靠訊息，而是藉由一次邀舞與一杯飲品傳遞心意的年代。懷舊色調、細膩質感與戲劇性構圖，共同塑造昔日愛情電影海報般的浪漫氛圍，也讓「每一杯，都是一張回到爸媽戀愛時代的門票」成為視覺的情感核心。
八曜和茶重新演繹傳統蛋蜜汁，以新鮮現榨香吉士，結合綿密口感及清爽微氣泡，打造無蛋創新配方。畫面中的飲品不只是產品，更是兩人表達心意的信物，呼應當年點一杯蛋蜜汁，就像說出「我想牽你的手，跳到最後一首歌」。復古情境與現代飲品元素相互交織，重新喚醒台灣經典味覺記憶，也將「愛，不一定要有蛋，但一定要有誠意」轉化為新世代的浪漫告白。
A couple leaning closely together forms the emotional center of the visual. Their intimate interaction within a vintage dance-hall setting recreates an era when affection was conveyed not through messages, but through an invitation to dance and the gesture of sharing a special drink. Nostalgic tones, refined textures, and dramatic composition evoke a classic romance-film poster, making “Every cup is a ticket back to the days when our parents fell in love” the campaign’s emotional core.
Hachiyo reinterprets the traditional honey egg drink with freshly squeezed Sunkist oranges, combining a velvety texture with light, refreshing bubbles in an innovative egg-free formula. More than a product, the drink becomes a token of affection—echoing a time when ordering one was like saying, “I want to hold your hand and dance until the final song.” By combining retro romance with modern beverage culture, the campaign revives a classic Taiwanese flavor memory and transforms “Love does not necessarily need eggs, but it always needs sincerity” into a contemporary declaration of affection.
