Dadao International:Grand Tea Deity
品牌創研 BRAND 視覺設計 VISUAL DESIGN 空間設計 SPACE
茶業底蘊的神話轉譯—以「大茶神」建立品牌敘事
從大晃傳英長年累積的茶業專業與文化底蘊出發，將對茶種、風土、製茶工藝、風味研發與品質標準的重視，以更具辨識度的故事角色設定，轉化為兼具神話感與未來想像的「大茶神」原創世界觀。 五位茶神分別對應紅、綠、青、烏龍與普洱，象徵不同茶種的風味、技藝與文化精神。設計以故事化方式建立完整的品牌溝通架構，讓大晃傳英的專業內容不再只是資訊陳列，而能透過視覺與敘事被理解、記憶，呈現品牌兼具傳承深度與創新思維的核心價值。
Drawing on DAHUANG CHUANYING’s long-established expertise and cultural heritage in tea, the project transforms the brand’s dedication to tea varieties, terroir, tea-making craftsmanship, flavor development, and quality standards into an original cast of distinctive characters. This creative interpretation forms the “Grand Tea Deity” universe—an original world that combines mythological imagination with a futuristic vision.
The five Tea Deities represent black, green, qing, oolong, and pu-erh teas, each embodying the flavors, craftsmanship, and cultural spirit of a different tea tradition. Through a story-driven approach, the design establishes a cohesive framework for brand communication, turning professional tea knowledge from static information into visual narratives that can be understood and remembered. The result conveys DAHUANG CHUANYING’s core values: a profound respect for tradition combined with a forward-looking spirit of innovation.
建構大晃道場—整合習茶、聞香與品飲體驗
在空間設計上，將大晃傳英希望傳遞的茶品文化與精神，轉化為匯聚茶人與茶魂的「大晃道場」。觀展者進入展場，如同走入一處以茶為核心的修習場域，沿著空間動線逐步認識茶葉、辨識香氣並實際品飲，讓品牌故事與茶業知識轉化為可親身參與的感官體驗。
各款茶品的陳列整合茶葉原料、聞香瓶、文字介紹與品茶器具展示，建立觀看、聞香、閱讀與品飲等多層次探索方式。不同茶種亦透過專屬色彩與設計語言形成清楚識別，使整體展場兼具資訊傳達、產品展示與互動交流功能，完整呈現當代習茶道場的空間概念。
For the spatial design, the tea culture and brand philosophy that DAHUANG CHUANYING sought to communicate were translated into the “DAHUANG Tea Dojo,” a gathering place for tea practitioners and the spirits of tea. Upon entering the exhibition, visitors step into a tea-centered environment for learning and exploration. Guided by the spatial circulation, they gradually discover the tea leaves, identify their aromas, and experience the teas through tasting, transforming the brand story and professional tea knowledge into a participatory sensory journey.
Each tea display integrates loose tea leaves, aroma bottles, written descriptions, and tea-tasting utensils, creating multiple layers of exploration through observation, scent, reading, and tasting. Individual tea categories are further distinguished through dedicated colors and visual languages, enabling the exhibition to function simultaneously as an information platform, product showcase, and interactive space. Together, these elements present a contemporary interpretation of a tea-learning dojo.
聲光影像整合設計—延伸沉浸式茶魂展演
為使「大茶神」的故事不只停留於平面視覺，設計上進一步整合VJ視訊、動態影像、燈光、音效與空間裝置，將世界觀延伸為持續流動的沉浸式展演。影像以茶葉生長、茶湯流動、能量覺醒與五大茶神現身為敘事線索，並將茶湯色澤、葉片紋理與能量圖騰轉化為具節奏感的動態視覺。
整體展場同步配合燈光與音效變化鋪陳故事背景，依據不同茶神與展示內容調整空間氛圍，引導觀眾逐步進入大晃傳英所建構的茶文化世界。透過品牌企劃、視覺識別、空間設計與動態視訊的整合執行，將大晃傳英的茶業底蘊轉化為一場兼具資訊、故事與感官體驗的完整品牌展覽。
To extend the story of “The Great Tea Deity” beyond static graphic design, the exhibition integrates VJ visuals, motion imagery, lighting, sound effects, and spatial installations, transforming the world-building concept into a continuously evolving immersive performance. The visual narrative follows the growth of tea leaves, the movement of brewed tea, the awakening of energy, and the arrival of the five tea deities. The colors of the tea liquor, leaf textures, and energy totems are translated into rhythmic motion graphics.
Lighting and sound effects shift in synchronization throughout the exhibition to establish the narrative setting and adjust the spatial atmosphere according to each tea deity and display theme. This progression guides visitors into the tea-culture universe created by DAHUANG CHUANYING. Through the integrated execution of brand planning, visual identity, spatial design, and motion visuals, the brand’s tea heritage is transformed into a comprehensive exhibition that combines information, storytelling, and multisensory experience.
茶業底蘊的神話轉譯—以「大茶神」建立品牌敘事
從大晃傳英長年累積的茶業專業與文化底蘊出發，將對茶種、風土、製茶工藝、風味研發與品質標準的重視，以更具辨識度的故事角色設定，轉化為兼具神話感與未來想像的「大茶神」原創世界觀。 五位茶神分別對應紅、綠、青、烏龍與普洱，象徵不同茶種的風味、技藝與文化精神。設計以故事化方式建立完整的品牌溝通架構，讓大晃傳英的專業內容不再只是資訊陳列，而能透過視覺與敘事被理解、記憶，呈現品牌兼具傳承深度與創新思維的核心價值。
Drawing on DAHUANG CHUANYING’s long-established expertise and cultural heritage in tea, the project transforms the brand’s dedication to tea varieties, terroir, tea-making craftsmanship, flavor development, and quality standards into an original cast of distinctive characters. This creative interpretation forms the “Grand Tea Deity” universe—an original world that combines mythological imagination with a futuristic vision.
The five Tea Deities represent black, green, qing, oolong, and pu-erh teas, each embodying the flavors, craftsmanship, and cultural spirit of a different tea tradition. Through a story-driven approach, the design establishes a cohesive framework for brand communication, turning professional tea knowledge from static information into visual narratives that can be understood and remembered. The result conveys DAHUANG CHUANYING’s core values: a profound respect for tradition combined with a forward-looking spirit of innovation.
建構大晃道場—整合習茶、聞香與品飲體驗
在空間設計上，將大晃傳英希望傳遞的茶品文化與精神，轉化為匯聚茶人與茶魂的「大晃道場」。觀展者進入展場，如同走入一處以茶為核心的修習場域，沿著空間動線逐步認識茶葉、辨識香氣並實際品飲，讓品牌故事與茶業知識轉化為可親身參與的感官體驗。
各款茶品的陳列整合茶葉原料、聞香瓶、文字介紹與品茶器具展示，建立觀看、聞香、閱讀與品飲等多層次探索方式。不同茶種亦透過專屬色彩與設計語言形成清楚識別，使整體展場兼具資訊傳達、產品展示與互動交流功能，完整呈現當代習茶道場的空間概念。
For the spatial design, the tea culture and brand philosophy that DAHUANG CHUANYING sought to communicate were translated into the “DAHUANG Tea Dojo,” a gathering place for tea practitioners and the spirits of tea. Upon entering the exhibition, visitors step into a tea-centered environment for learning and exploration. Guided by the spatial circulation, they gradually discover the tea leaves, identify their aromas, and experience the teas through tasting, transforming the brand story and professional tea knowledge into a participatory sensory journey.
Each tea display integrates loose tea leaves, aroma bottles, written descriptions, and tea-tasting utensils, creating multiple layers of exploration through observation, scent, reading, and tasting. Individual tea categories are further distinguished through dedicated colors and visual languages, enabling the exhibition to function simultaneously as an information platform, product showcase, and interactive space. Together, these elements present a contemporary interpretation of a tea-learning dojo.
聲光影像整合設計—延伸沉浸式茶魂展演
為使「大茶神」的故事不只停留於平面視覺，設計上進一步整合VJ視訊、動態影像、燈光、音效與空間裝置，將世界觀延伸為持續流動的沉浸式展演。影像以茶葉生長、茶湯流動、能量覺醒與五大茶神現身為敘事線索，並將茶湯色澤、葉片紋理與能量圖騰轉化為具節奏感的動態視覺。
整體展場同步配合燈光與音效變化鋪陳故事背景，依據不同茶神與展示內容調整空間氛圍，引導觀眾逐步進入大晃傳英所建構的茶文化世界。透過品牌企劃、視覺識別、空間設計與動態視訊的整合執行，將大晃傳英的茶業底蘊轉化為一場兼具資訊、故事與感官體驗的完整品牌展覽。
To extend the story of “The Great Tea Deity” beyond static graphic design, the exhibition integrates VJ visuals, motion imagery, lighting, sound effects, and spatial installations, transforming the world-building concept into a continuously evolving immersive performance. The visual narrative follows the growth of tea leaves, the movement of brewed tea, the awakening of energy, and the arrival of the five tea deities. The colors of the tea liquor, leaf textures, and energy totems are translated into rhythmic motion graphics.
Lighting and sound effects shift in synchronization throughout the exhibition to establish the narrative setting and adjust the spatial atmosphere according to each tea deity and display theme. This progression guides visitors into the tea-culture universe created by DAHUANG CHUANYING. Through the integrated execution of brand planning, visual identity, spatial design, and motion visuals, the brand’s tea heritage is transformed into a comprehensive exhibition that combines information, storytelling, and multisensory experience.
