品牌創研 BRAND 視覺設計 VISUAL DESIGN 平面攝影 PHOTOGRAPHY 動態廣告 FILM 社群行銷 SOCIAL MEDIA
在BAHA Hotel，讓愛被端上桌
At BAHA Hotel, Love Is Served
「BAHA聯動」以一座虛構的歐式精品旅館——BAHA Hotel 為敘事場景，打造一場關於愛與感官體驗的沉浸式故事。走進這座華麗復古的空間，每一扇門都通往一段不同的情感關係，每一杯飲品，都是一種被具象化的心意。我們將草莓的酸甜與奶茶的溫潤融合，轉化為「可以被品嚐的愛」。從初見的悸動、曖昧的試探，到勇敢表達與心意確認，整個檔期以「愛的進程」為敘事主軸，讓消費者在不同場景中，看見自己情感的投射。BAHA不只是聯動，更是一個關於愛的宇宙——在這裡，每一杯飲品都是一段告白，而每一次舉杯，都是一次關係的靠近。
The “BAHA Collaboration” is set within a fictional European-style boutique hotel—BAHA Hotel—creating an immersive narrative centered on love and sensory experience. Within this refined and nostalgic space, every door leads to a different emotional story, and every drink becomes a tangible expression of feeling. By blending the sweetness of strawberries with the smoothness of milk tea, the concept transforms into “love that can be tasted.” From the spark of first encounters and moments of ambiguity to the courage of expression and emotional confirmation, the campaign unfolds as a journey of love. It invites consumers to see reflections of their own emotions within each scene. BAHA is more than a collaboration—it is a universe of love, where every drink is a confession, and every sip brings people closer together.
以歐式旅館為舞台，演繹一場關於愛的劇情
A European Hotel as the Stage for a Story of Love
視覺設計以歐式古典旅館為核心語彙，融合高級裝飾藝術，建構出具有戲劇張力的敘事場景。從大廳到噴泉中庭，每一個空間都被設定為故事的發生點，透過角色互動與鏡頭語言，串聯出一段段關於愛的劇情片段。畫面中運用金色、深綠與暖棕色調，營造出奢華且帶有溫度的氛圍，呼應精品旅館的質感定位；而漂浮的草莓與愛心符號，則作為情感語彙，象徵愛的流動與轉化。整體設計不僅是視覺呈現，更是一種敘事裝置——讓消費者透過觀看進入情境，並在畫面之中找到屬於自己的情感位置，使品牌溝通從單一產品轉化為一場可被體驗的愛情故事。
The visual design draws from the language of European classical hotels, combined with refined decorative aesthetics to construct a series of narrative-driven scenes with strong cinematic tension. From the grand lobby to the fountain courtyard, each space is staged as a moment within the storyline, where character interactions and visual composition connect fragments of a larger emotional narrative. The palette of gold, deep green, and warm brown establishes a sense of luxury infused with warmth, reflecting the positioning of a boutique hotel experience. Floating strawberries and heart-shaped motifs act as emotional signifiers, symbolizing the flow and transformation of love. More than a visual presentation, the design functions as a storytelling device—inviting viewers into the narrative and allowing them to find their own emotional resonance, transforming brand communication from a single product into an immersive love story.
在BAHA Hotel，讓愛被端上桌
At BAHA Hotel, Love Is Served
「BAHA聯動」以一座虛構的歐式精品旅館——BAHA Hotel 為敘事場景，打造一場關於愛與感官體驗的沉浸式故事。走進這座華麗復古的空間，每一扇門都通往一段不同的情感關係，每一杯飲品，都是一種被具象化的心意。我們將草莓的酸甜與奶茶的溫潤融合，轉化為「可以被品嚐的愛」。從初見的悸動、曖昧的試探，到勇敢表達與心意確認，整個檔期以「愛的進程」為敘事主軸，讓消費者在不同場景中，看見自己情感的投射。BAHA不只是聯動，更是一個關於愛的宇宙——在這裡，每一杯飲品都是一段告白，而每一次舉杯，都是一次關係的靠近。
The “BAHA Collaboration” is set within a fictional European-style boutique hotel—BAHA Hotel—creating an immersive narrative centered on love and sensory experience. Within this refined and nostalgic space, every door leads to a different emotional story, and every drink becomes a tangible expression of feeling. By blending the sweetness of strawberries with the smoothness of milk tea, the concept transforms into “love that can be tasted.” From the spark of first encounters and moments of ambiguity to the courage of expression and emotional confirmation, the campaign unfolds as a journey of love. It invites consumers to see reflections of their own emotions within each scene. BAHA is more than a collaboration—it is a universe of love, where every drink is a confession, and every sip brings people closer together.
以歐式旅館為舞台，演繹一場關於愛的劇情
A European Hotel as the Stage for a Story of Love
視覺設計以歐式古典旅館為核心語彙，融合高級裝飾藝術，建構出具有戲劇張力的敘事場景。從大廳到噴泉中庭，每一個空間都被設定為故事的發生點，透過角色互動與鏡頭語言，串聯出一段段關於愛的劇情片段。畫面中運用金色、深綠與暖棕色調，營造出奢華且帶有溫度的氛圍，呼應精品旅館的質感定位；而漂浮的草莓與愛心符號，則作為情感語彙，象徵愛的流動與轉化。整體設計不僅是視覺呈現，更是一種敘事裝置——讓消費者透過觀看進入情境，並在畫面之中找到屬於自己的情感位置，使品牌溝通從單一產品轉化為一場可被體驗的愛情故事。
The visual design draws from the language of European classical hotels, combined with refined decorative aesthetics to construct a series of narrative-driven scenes with strong cinematic tension. From the grand lobby to the fountain courtyard, each space is staged as a moment within the storyline, where character interactions and visual composition connect fragments of a larger emotional narrative. The palette of gold, deep green, and warm brown establishes a sense of luxury infused with warmth, reflecting the positioning of a boutique hotel experience. Floating strawberries and heart-shaped motifs act as emotional signifiers, symbolizing the flow and transformation of love. More than a visual presentation, the design functions as a storytelling device—inviting viewers into the narrative and allowing them to find their own emotional resonance, transforming brand communication from a single product into an immersive love story.
