品牌創研 BRAND 視覺設計 VISUAL DESIGN 平面攝影 PHOTOGRAPHY 動態廣告 FILM 社群行銷 SOCIAL MEDIA
綠能覺醒的八曜綠巨人：玉米穀香的巨人級清爽體驗
Hachiyo × Green Giant Awakens:
A Giant-Sized Refreshing Experience of Sweet Corn Aroma
本次「八曜綠巨人」檔期主視覺，以明亮飽和的黃色作為畫面基底，搭配綠巨人品牌經典吉祥物，形成鮮明醒目的黃綠配色。這組色彩不僅呼應玉米的自然色澤，同時代表八曜和茶具高度識別性的品牌色彩，讓聯名雙方的特色在畫面中自然融合。
設計結合日系廣告、雜誌編排，透過大尺寸直排文字、日文假名及中英文資訊交錯排列，建立豐富且具節奏感的視覺層次。畫面中大量運用飽滿玉米粒、木匙、完整玉米與穀物素材，搭配白奶茶飛濺的動態效果，具體傳達玉米白奶茶的清爽感、濃郁感與豐富口感。
The key visual for the Hachiyo × Green Giant campaign is built upon a bright, saturated yellow background, paired with Green Giant’s iconic brand mascot to create a bold and highly recognizable yellow-and-green color palette. The colors not only reflect the natural tones of sweet corn but also represent Hachiyo’s signature brand colors, allowing the identities of both brands to blend seamlessly within the composition.
The design combines Japanese advertising and editorial-style layouts. Oversized vertical typography, Japanese katakana, and bilingual Chinese-English text are arranged rhythmically to create rich visual depth. Generous displays of plump corn kernels, wooden spoons, whole ears of corn, and grain-inspired elements are enhanced by dynamic splashes of Premium white milk tea, vividly conveying the refreshing, creamy, and richly textured character of the corn-infused beverage.
巨人降臨的穀香變奏：品牌聯名與日系美學的交織
A Giant-Sized Corn Symphony:
Where Brand Collaboration Meets Japanese Aesthetics
更具記憶點的是，畫面將綠巨人品牌吉祥物置於視覺核心，使角色不只是聯名識別，更成為串聯玉米原料、飲品風味與品牌故事的重要媒介。角色置身於飛濺的白奶茶與放大的玉米元素之間，讓整體畫面帶有趣味鮮明的幻想感，也使產品資訊更具親和力與傳播性。
前景加入玉米白奶茶成品、玉米穗與穀物器皿，完整呈現從原料到飲品的風味連結；搭配「八曜×綠巨人」聯名標誌，進一步凸顯檔期限定的獨特性。這些元素彼此交織，不僅創造出強烈鮮明的主視覺，也成功傳達無咖啡因、含玉米顆粒與清爽白奶茶所構成的獨特飲用體驗。
At the heart of the visual is Green Giant’s brand mascot, serving not only as a recognizable symbol of the collaboration but also as a central narrative element connecting the corn ingredients, the beverage’s flavor profile, and the story behind the campaign. Surrounded by splashes of Premium white milk tea and enlarged corn elements, the mascot brings a playful sense of fantasy to the composition while making the product message more approachable, memorable, and shareable.
In the foreground, the finished corn Premium white milk tea, whole ears of corn, and rustic grain vessels create a clear connection between the original ingredients and the final beverage. The Hachiyo × Green Giant collaboration logo further emphasizes the exclusivity of this limited-time campaign. Together, these elements form a bold and distinctive key visual while successfully communicating the beverage’s unique combination of caffeine-free refreshment, real corn kernels, and smooth Premium white milk tea.
綠能覺醒的八曜綠巨人：玉米穀香的巨人級清爽體驗
Hachiyo × Green Giant Awakens:
A Giant-Sized Refreshing Experience of Sweet Corn Aroma
本次「八曜綠巨人」檔期主視覺，以明亮飽和的黃色作為畫面基底，搭配綠巨人品牌經典吉祥物，形成鮮明醒目的黃綠配色。這組色彩不僅呼應玉米的自然色澤，同時代表八曜和茶具高度識別性的品牌色彩，讓聯名雙方的特色在畫面中自然融合。
設計結合日系廣告、雜誌編排，透過大尺寸直排文字、日文假名及中英文資訊交錯排列，建立豐富且具節奏感的視覺層次。畫面中大量運用飽滿玉米粒、木匙、完整玉米與穀物素材，搭配白奶茶飛濺的動態效果，具體傳達玉米白奶茶的清爽感、濃郁感與豐富口感。
The key visual for the Hachiyo × Green Giant campaign is built upon a bright, saturated yellow background, paired with Green Giant’s iconic brand mascot to create a bold and highly recognizable yellow-and-green color palette. The colors not only reflect the natural tones of sweet corn but also represent Hachiyo’s signature brand colors, allowing the identities of both brands to blend seamlessly within the composition.
The design combines Japanese advertising and editorial-style layouts. Oversized vertical typography, Japanese katakana, and bilingual Chinese-English text are arranged rhythmically to create rich visual depth. Generous displays of plump corn kernels, wooden spoons, whole ears of corn, and grain-inspired elements are enhanced by dynamic splashes of Premium white milk tea, vividly conveying the refreshing, creamy, and richly textured character of the corn-infused beverage.
巨人降臨的穀香變奏：品牌聯名與日系美學的交織
A Giant-Sized Corn Symphony:
Where Brand Collaboration Meets Japanese Aesthetics
更具記憶點的是，畫面將綠巨人品牌吉祥物置於視覺核心，使角色不只是聯名識別，更成為串聯玉米原料、飲品風味與品牌故事的重要媒介。角色置身於飛濺的白奶茶與放大的玉米元素之間，讓整體畫面帶有趣味鮮明的幻想感，也使產品資訊更具親和力與傳播性。
前景加入玉米白奶茶成品、玉米穗與穀物器皿，完整呈現從原料到飲品的風味連結；搭配「八曜×綠巨人」聯名標誌，進一步凸顯檔期限定的獨特性。這些元素彼此交織，不僅創造出強烈鮮明的主視覺，也成功傳達無咖啡因、含玉米顆粒與清爽白奶茶所構成的獨特飲用體驗。
At the heart of the visual is Green Giant’s brand mascot, serving not only as a recognizable symbol of the collaboration but also as a central narrative element connecting the corn ingredients, the beverage’s flavor profile, and the story behind the campaign. Surrounded by splashes of Premium white milk tea and enlarged corn elements, the mascot brings a playful sense of fantasy to the composition while making the product message more approachable, memorable, and shareable.In the foreground, the finished corn Premium white milk tea, whole ears of corn, and rustic grain vessels create a clear connection between the original ingredients and the final beverage. The Hachiyo × Green Giant collaboration logo further emphasizes the exclusivity of this limited-time campaign. Together, these elements form a bold and distinctive key visual while successfully communicating the beverage’s unique combination of caffeine-free refreshment, real corn kernels, and smooth Premium white milk tea.
