品牌創研 BRAND 視覺設計 VISUAL DESIGN 平面攝影 PHOTOGRAPHY 動態廣告 FILM 社群行銷 SOCIAL MEDIA
茉香獨白，視覺與嗅覺的純淨洗禮
Jasmine Monologue: A Pure Baptism of Vision and Scent
這次「茉妃505」的飲品設計突出了天然茉莉的清雅香氣，視覺上透過兩款極具對比的風格演繹，將極致茶韻推向新高度，使人耳目一新。一版視覺採用了深邃穩重的墨綠色為主基調，搭配柔和的淡粉色花瓣點綴，結合日式禪意的方格線條，營造出一種寧靜、純粹且具匠心的工藝美學。另一版則選用清新藍色調為題，潔白的茉莉花瓣與精緻的冰滴萃取裝置相互呼應，營造出通透、靈動的感官氛圍，增添了視覺的層次感。
The design for “Jasmine 505” highlights the elegant, light aroma of natural jasmine, utilizing two contrasting visual styles to elevate the essence of tea to new heights.
One visual edition employs a deep, stable forest green as the primary tone, accented by soft pale pink petals. Combined with the grid lines of Japanese Zen style, it creates an atmosphere of tranquility, purity, and artisanal craftsmanship. The other edition features a refreshing blue palette, where pure white jasmine petals and a sophisticated ice-drip extraction apparatus echo one another. This creates a transparent, vibrant sensory ambiance that adds a profound sense of visual layering.
四度窨製的純淨想像：金黃茶液與真花香氣的絕美交織
The Pure Imagination of Quadruple-Scenting: A Stunning Interweaving of Golden Tea and Real Floral Aroma
畫面中巧妙地運用了時尚女性的擬人形象，她閉目凝神、與花共舞的優雅姿態，將飲品的靈魂具象化，賦予產品更深層次的時尚底蘊與說服力。大量潔白的茉莉花與金黃清透的茶液在畫面中交織，彷彿讓人能瞬間感受到「四度窨製」的匠心質感，激起了品嚐那100%真實花香的強烈渴望。這些精緻美學元素與時尚形象的結合，不僅帶來視覺與心靈的雙重愉悅，更成功地傳達了茉妃505那種清透、甘醇且如獨白般迷人的美味體驗。
The visual identity masterfully employs a personified fashion figure—a woman in a state of tranquil focus, gracefully dancing with blossoms. Her elegant presence personifies the very soul of the beverage, imbuing the product with a deeper fashion heritage and a compelling brand narrative. A profusion of pure white jasmine flowers intertwines with the crystalline golden tea, allowing one to instantly perceive the artisanal quality of the “Quadruple-Scenting” (窨製) process, igniting a powerful longing for the 100% authentic floral fragrance.
The fusion of these exquisite aesthetic elements with a high-fashion persona delivers a dual pleasure for both the eyes and the mind. It successfully communicates the transparent, mellow, and enchantingly monologue-like flavor experience of Jasmine 505, leaving a truly unforgettable impression.
茉香獨白，視覺與嗅覺的純淨洗禮
Jasmine Monologue: A Pure Baptism of Vision and Scent
這次「茉妃505」的飲品設計突出了天然茉莉的清雅香氣，視覺上透過兩款極具對比的風格演繹，將極致茶韻推向新高度，使人耳目一新。一版視覺採用了深邃穩重的墨綠色為主基調，搭配柔和的淡粉色花瓣點綴，結合日式禪意的方格線條，營造出一種寧靜、純粹且具匠心的工藝美學。另一版則選用清新藍色調為題，潔白的茉莉花瓣與精緻的冰滴萃取裝置相互呼應，營造出通透、靈動的感官氛圍，增添了視覺的層次感。
The design for “Jasmine 505” highlights the elegant, light aroma of natural jasmine, utilizing two contrasting visual styles to elevate the essence of tea to new heights.
One visual edition employs a deep, stable forest green as the primary tone, accented by soft pale pink petals. Combined with the grid lines of Japanese Zen style, it creates an atmosphere of tranquility, purity, and artisanal craftsmanship. The other edition features a refreshing blue palette, where pure white jasmine petals and a sophisticated ice-drip extraction apparatus echo one another. This creates a transparent, vibrant sensory ambiance that adds a profound sense of visual layering.
四度窨製的純淨想像：金黃茶液與真花香氣的絕美交織
The Pure Imagination of Quadruple-Scenting: A Stunning Interweaving of Golden Tea and Real Floral Aroma
畫面中巧妙地運用了時尚女性的擬人形象，她閉目凝神、與花共舞的優雅姿態，將飲品的靈魂具象化，賦予產品更深層次的時尚底蘊與說服力。大量潔白的茉莉花與金黃清透的茶液在畫面中交織，彷彿讓人能瞬間感受到「四度窨製」的匠心質感，激起了品嚐那100%真實花香的強烈渴望。這些精緻美學元素與時尚形象的結合，不僅帶來視覺與心靈的雙重愉悅，更成功地傳達了茉妃505那種清透、甘醇且如獨白般迷人的美味體驗。
The visual identity masterfully employs a personified fashion figure—a woman in a state of tranquil focus, gracefully dancing with blossoms. Her elegant presence personifies the very soul of the beverage, imbuing the product with a deeper fashion heritage and a compelling brand narrative. A profusion of pure white jasmine flowers intertwines with the crystalline golden tea, allowing one to instantly perceive the artisanal quality of the “Quadruple-Scenting” (窨製) process, igniting a powerful longing for the 100% authentic floral fragrance.
The fusion of these exquisite aesthetic elements with a high-fashion persona delivers a dual pleasure for both the eyes and the mind. It successfully communicates the transparent, mellow, and enchantingly monologue-like flavor experience of Jasmine 505, leaving a truly unforgettable impression.
